Fractional CFO • Finance Leadership & Decision Support for SMEs • Global / Remote
Understand your numbers.
Make confident decisions.
Without the complexity.
We provide senior-level Finance Director and Fractional CFO leadership to owner-led and growing businesses — strengthening financial foundations, improving decision-making, and bringing clarity without the overhead of a full-time hire.
Our Vision
To empower entrepreneurs and owner-led businesses to build financially stronger, more resilient companies—by providing clarity, confidence, and practical finance leadership that enables better decision-making, without the complexity.
Our Mission
Our mission is to simplify finance for SMEs, consultants, and independent professionals by providing senior-level Fractional CFO and Finance Director support, practical financial ways of working, and clear decision support that turns complex numbers into confident action. We strengthen financial foundations, improve performance, and help businesses move forward with clarity at every stage of growth.
About The FinWise Hub
The FinWise Hub provides senior-level Finance Director and Fractional CFO support to owner-led and growing businesses that need clarity, control, and confident decision-making — without the overhead of a full-time hire.We work with founders, leadership teams, and independent professionals to strengthen financial foundations, improve performance, and embed disciplined ways of working that support sustainable growth. Our focus is practical, decision-led finance: turning numbers into insight, and insight into action.The FinWise Hub was founded by Stanley Roberts, a Finance Director and Fractional CFO with over 30 years’ experience in senior finance roles across Europe, New Zealand, the Middle East, Asia, and Africa. Throughout his career, Stanley has supported businesses at different stages of growth — often stepping in where financial complexity, weak foundations, or lack of senior finance leadership were slowing progress.Today, Stanley leads FinWise Hub engagements, providing hands-on CFO and Finance Director support, performance insight, and decision support tailored to each client’s stage and needs.Our work is grounded in real-world experience, commercial judgement, and clear accountability — helping businesses move forward with confidence, resilience, and financial clarity.
Our Services
Fractional CFO Services
Strategic finance, on demand.We provide senior-level CFO and Finance Director support to owner-led and growing businesses—without the cost or commitment of a full-time hire.Our work focuses on decision-grade numbers, financial control, and forward-looking insight. We help leadership teams improve cashflow visibility, profitability, planning, and performance—so decisions are made with confidence, not guesswork.Engagements range from ongoing fractional CFO support to targeted strategic interventions, always tailored to the client’s stage, complexity, and ambitions.I lead all CFO engagements personally, bringing over 30 years of senior finance experience across multiple regions and industries.
Our Services
Accounting & Tax Guidance
Clean, structured, and built for decisions.We help businesses establish and restore strong financial foundations through practical accounting oversight, cleanup, and tax-smart guidance.This service is designed to ensure financial information is accurate, timely, and fit for purpose—supporting better decisions, smoother operations, and confident engagement with advisors, auditors, and stakeholders.Whether addressing legacy issues or improving day-to-day financial discipline, we provide senior oversight and real-world judgment—not just technical compliance.
Our Services
Business Finance Coaching
Practical support to strengthen financial decision-making.This offering is designed for founders and leaders who want to better understand their numbers, sharpen financial judgment, and make more confident business decisions.Through structured coaching, we translate complex financial concepts into clear, actionable thinking—covering pricing, cashflow, planning, and the key drivers of performance.I work directly with clients to build financial confidence and capability, either as a standalone engagement or alongside CFO support.
Testimonials
Here’s what founders and business owners say about the clarity, confidence, and decision support they gained through working with us.
“Stanley has become a trusted finance partner for our business. From strategic financial advice and investment evaluation to tax structuring and director-level guidance, his input has been insightful, practical, and tailored to our needs. A rare blend of strategic thinking and real-world execution.”
— Founder & CEO, Growth-Stage Business (UK)
“Stanley helped us get control of our finances at a time when we felt overwhelmed. His guidance was practical, jargon-free, and exactly what we needed for our stage of growth.”
— Founder & Director, Early-Stage Startup (NZ)
“After years of messy records, Stanley helped us get organised, compliant, and confident in our numbers again. Highly recommended.”
— Founder & Director, SME Consulting Practice (SA)
Contact Us Today
Ready to Take the Next Step?
Whether you need strategic CFO support, practical financial guidance, or decision-focused coaching, we work with you to bring clarity, confidence, and structure to your finances — so you can move forward with purpose.Let’s talk about how The FinWise Hub can support your next stage of growth.
Your Investment
Pricing
We offer tailored, transparent pricing based on the scope, complexity, and level of support your business needs. Every engagement is customised — whether you’re looking for ongoing fractional CFO support, project-based work, or focused one-on-one sessions.Let’s discuss your priorities and design a plan that delivers the right level of strategic finance leadership and guidance for your stage of business.
Frequently Asked Questions (FAQs)
Q1: What’s included in your Fractional CFO service?Our Fractional CFO support includes strategic finance guidance, tax-smart planning, performance insights, decision support, and ongoing oversight—so you can run your business with confidence. Each engagement is tailored to your stage, priorities, and complexity.
Q2: Do you work with clients globally?Yes. We work remotely with clients worldwide and offer flexible meeting times across multiple time zones. You’ll work directly with Stanley, who leads every engagement.
Q3: Can I book a one-off session instead of a retainer?Absolutely. One-off sessions are available for needs such as financial reviews, cashflow discussions, pricing guidance, accounting setup questions, or targeted business finance coaching.
Q4: Do you provide tax return services?No—we don’t prepare or submit tax returns. We do provide tax-smart financial guidance and can work alongside your tax adviser to support accuracy, efficiency, and better decision-making.
Q5: How do I get started?Reach out via the contact form or email. We offer a free initial consultation to understand your needs and outline clear next steps.
Q6: What industries do you work with?We work across a wide range of industries, including professional services, consulting, manufacturing, technology, retail, and food & beverage. Our approach adapts to your business model and stage of growth.
Still have a question? We’re happy to help—send a message or book a free call.
Let's Connect
Your message matters — and you’ll get a personal reply from Stanley within 1–2 business days.
Whether you’re ready to get started or simply exploring options, we’d be happy to hear from you.
We reply to all enquiries within 1–2 business days, wherever you’re based.
Your details stay private — used only to respond to you. Never shared. Never sold.
Connect With The FinWise Hub
The FinWise Hub | Fractional CFO • Finance Leadership & Decision Support for SMEs • Global / Remote